Privacy Policy | Basics Flooring

Effective Date: 5/1/2025

At Basics Flooring ("we", "our", or "us"), your privacy is important to us. This Privacy Policy explains how we collect, use, and protect information obtained through your use of our website, https://www.basicsflooring.com (the “Site”), including how we use Google Analytics.

1. Information We Collect

When you visit our Site, we may automatically collect certain information about your device and browsing behavior using cookies and similar technologies. This may include:

IP address
Browser type and version
Pages you visit
Time and date of your visit
Referring/exit pages
Time spent on each page

2. Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to help us understand how visitors engage with our Site. Google Analytics uses cookies to collect standard internet log information and visitor behavior information in an anonymous form.

Google Analytics may collect information such as:

How often users visit the Site
What pages they visit
What other websites they used prior to coming to our Site

This data is used to improve the user experience and optimize our content and marketing strategies.

Important Notes:

We do not use Google Analytics to collect personally identifiable information.
We have enabled IP anonymization in Google Analytics to ensure your IP address is only partially stored, making it less traceable.
Google Analytics cookies are retained for a period defined by Google (currently 26 months) and then automatically deleted.

For more information about how Google collects and processes data, please visit: https://policies.google.com/technologies/partner-sites

3. Cookies

Cookies are small data files placed on your device when you visit a website. We use cookies to support site functionality and to track how you interact with the Site. You can control or delete cookies at any time through your browser settings.

By using our Site, you consent to the use of cookies and similar technologies as described in this Privacy Policy.

4. How We Use Your Information

The data collected through Google Analytics is used solely for the purpose of:

Understanding website traffic and user interaction
Improving the website’s content and structure
Enhancing user experience
Measuring the effectiveness of our marketing efforts

5. Opt-Out Options

You can prevent Google Analytics from collecting your data by:

Installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

6. Third-Party Disclosure

We do not sell, trade, or otherwise transfer your personal information to outside parties. However, we may share aggregated, anonymized analytics data with trusted third parties for analytical purposes.

7. Your Rights

Depending on your location, you may have certain rights under applicable data protection laws, such as the GDPR or CCPA, including the right to:

Request access to your personal data
Request correction or deletion of your data
Object to or restrict data processing

To exercise any of these rights, please contact us using the contact information below.

8. Contact Us

If you have any questions about this Privacy Policy or your personal data, you can contact us at:

Basics Flooring
Email: info@basicsflooring.com
Website: https://www.basicsflooring.com

9. Changes to This Policy

We may update this Privacy Policy from time to time. We encourage you to review this page periodically to stay informed about how we are protecting your data.